Rugged Road Coolers
RUGGED ROAD 25 V2 COOLER
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UNMATCHED PERFORMANCE AND PORTABILITY: THE TECHNOLOGY BEHIND THE WORLD'S LIGHTEST HIGH-PERFORMANCE COOLER
The Rugged Road 25 V2: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures.
THE PERKS OF A HARD SIDE AT THE WEIGHT OF A SOFT SIDE
You shouldn't have to choose between durability and portability. The Rugged Road 25 V2 is engineered with innovative materials and a patented manufacturing process that minimizes weight without sacrificing strength. So you can easily carry it to your favorite fishing spot, on a hike, or to a backyard barbecue without feeling weighed down.
The Rugged Road 25 V2 is designed to float upright even when fully packed, thanks to its unique "Heads-Up" Floatability™. This means your drinks and snacks stay high and dry, easily accessible whenever you need them. So go ahead, take on the rapids, or relax on the lake, knowing your refreshments are safe and within reach.
Our patented, cutting-edge insulation technology maximizes ice retention. This means your refreshments stay colder for longer, allowing you to enjoy icy drinks and fresh food no matter how far off the beaten path you travel. Say goodbye to warm beers and hello to crisp sips.
Get the most out of every escape. Our patented manufacturing process allows for thinner walls without sacrificing performance, giving you maximum capacity in a minimal footprint. Pack more of what matters most – from drinks and snacks to gear – without the added weight.
Features & Benefits:
- 5 pounds Empty!
- Holds up to 25 12 oz cans plus ice
- 16 qt capacity
- I18.5"L x 13.8"W x 11.8"H
- Rugged for Life: Lifetime Warranty
- Ultralight
- Heads Up Floatability: Floats upright every time
- Ice For Days: Load it up for up to 7 days of ice Retention
- Kick Flip Lid: Removable and reversible lid with cupholders
- Cavernous Interior: Less Plastic: more ice and drinks
- "Double-Up" Handle System: Two options to carry.

